Web Design Hillcrest

What use are words in the design of a website?

Too many words, are a mistake on a website.

Think about it, when you go to a website, how much do you read?

Sure once you find the page you want to you might read the words on it, but only if it isn't 50 paragraphs long,

if you are at a website to buy something, all you want is, to first find the product, and once you do find it, you just want to check it's exactly what you want, more often than not if you can see a product from 3 or 4 directions or views, that's enough for you to decide to buy it or not. Our SEF CMS allows you to add upto 5 different photos of the same product

If the photos don't show various features you may want to read a short description

So you may think, whats the use of words on a website, well words are what get buyers to your website in the first place, search engines can't read pictures, so can't rank your website in the search results for just pictures, sometimes on some pages you may need a lot of words, but a few select words that visitors actually read, are far better than thousands of words, that no-one ever reads only the search engines.

These words should to be written by a professional, someone like a content writer, who knows exactly how to write words that people can and will read.

Are pictures or words more important on a website?

Good quality pictures are vital on a website, nothing put's a visitor off more that snapshots or poorly focused pictures.

So you have 4 options, either hire a photographer to do a photo shoot, which costs around 2K and even then you can't be sure you will get that great photo, with perfect lighting.

You can take the photos yourself, just take hundreds and hundreds of photo, on different days, in different light, and then go through them, and find the very best ones, or

Pay your web designer to look for photos at their favourite stock photo bank, or a good web designer will often take photos,

Or it's well worth your sending a couple of days at a stock photo bank, looking for good quality pictures, istockphoto.com has a large range of quality photo's, and most of the web sized photos only cost $1.50 each.

All you do is become a member, make a light box, do a lot of searches, and add any photo you see that reflects your business to the light box, then look at the photos in your light box, and delete and delete until you have about 4 photos for each page on your website. Your web designer won't use all 4 photos, but needs the choice.

Send the lightbox to your webdesigner, and ask them to take a look, they will choose the best photo/s for a page, and then you just buy the photo's your web designer wants.... easy....

Now you aren't going to get fantastic photos for $1.50 each, and the problem with royalty free stock photo's is you could well see the same photo on your competitors website, but for reasonably good photos, if you spend enough time looking you can find some stunners there, there's just a lot to look though a lot of photos to find them....

Buying a rights protected photo, and buying the rights to use a photo exclusively can cost several thousand dollars per photo, just for 1 years use. if you have the budget to do it, then go for it, but most small business' don't have that sort of money, so royalty free photos are a good alternative.

Web Design by Canz Design